High-tech Helping Farmers in Shandong to Get Rich

The paper introduces an integrated service platform of information and communication technology (ICT) application in rural areas of Shandong province. The 12396-hotline service and the program of “12396, Voice of the Green” jointly with the rural channel of the Shandong Broadcast and TV Station have been described. Since farmers are the targeted customers, their needs are the main tasks of ICT research and development. It also refers to future development of the integrated systems and more effective services.